Events & Announcements
Let’s promote your next
significant event in the
worlds best known
international media
A significant corporate milestone, product launch, IPO…
…or ground breaking market entry should be accompanied by as much positive publicity as possible. Our dedicated team of creative professionals will make sure your news gets to the important influential international audience you want to reach.
Sharjah – A Literary Success
Publication: TIME Magazine
Event: The UNESCO World Book Fair
Objective: Sharjah is home to some of the finest museums and art galleries in the United Arab Emirates. It was declared the cultural capital of the Arab world in 1998 by UNESCO, and the OIC named it the capital of Islamic Culture in 2014. In 2019 UNESCO selected Sharjah as the World Book Capital for 2019. The Emirate chose to partner with us and as part of its campaign to promote the important event.
Audience: TIME’s culturally minded international audience was determined as the ideal target audience to promote the event to through a double page spread. The spread allowed enough space to run a combination of stories, as well as visually capture the grandiose nature of the event. the We ran the spread in the iconic TIME 100 edition that features the one hundred most influential people of the year.
Results: The 2019 Sharjah International Book Fair drew in a record breaking 2.52 million international visitors.
Medex – Slovenia
Publication: TIME Magazine
Event: Medex 65th Anniversary
Client: Medex is Slovenia’s leading producer of food supplements based on bee products and other natural ingredients. The company collaborates with more than 2,000 different Slovenian beekeepers to generate products which include various kinds of honey, gluten-free products, diabetic products, natural sweeteners, and cosmetics based on bee products and other natural ingredients.
Objective: Celebrating its 65th anniversary Medex is today one of Europe’s leading manufacturers of bee-based and other natural food supplements. The company wanted to promote the fact it is now branching into a number of exciting new product lines. A newly launched honey based energy gel for athletes, as well as a wide range of beauty products for beautiful and healthy skin, nails and hair derived from natural produce such as collagen and hyaluronic acid. And also, Beesecret, an anti-aging serum and face cream made from bee venom.
Audience: In order to reach the widest and most consumer appropriate international audience we ran the feature in TIME’s March 18 2019 edition – that focused on “firsts” and innovative new businesses. This was the perfect fit for us to highlight Medex’s role in pioneering the use of bee venom, natural bee wax, propolis and honey for the nourishment and efficient protection of skin and lips.
Results: The feature was very well received and has helped to establish Medex and its new product lines in the new markets into which the company is looking to build its brand recognition.
